About the manufacturer
KID SMILE CORP. — making baby gear since 1994
KID SMILE CORP. (storefront brand CUI BABY) is a Taiwanese manufacturer and exporter of infant and children's products. The company was founded in 1994 and is headquartered in New Taipei City, Taiwan, with manufacturing in Jiashan County, Zhejiang Province, China. Its published product range covers prams, wooden cribs, steel cribs, bassinets, auto-glide electric beds, children's furniture and pet gates; its stated core portfolio is mini cribs, bedside bassinets, portable playards and playpens, and multi-functional bassinets with electronic toys.
The company owns manufacturing factories as well as an international trading operation, so product development, production, quality assessment and export documentation sit in the same business rather than being outsourced. Its stated product value is a high standard of construction for safety and durability: new products must be certificated and tested by a qualified laboratory, and the factories must be certified to produce them.
Production is not concentrated in one country. We hold multiple production bases in China · Indonesia · Cambodia, which is a deliberate supply-chain decision: it diversifies exposure to tariff and trade-policy changes, keeps capacity available when one region is constrained, and lets us balance duty, freight and lead time market by market. Every base is held to the same quality gate before a model ships, and all products are engineered to comply with global safety certifications including ASTM · EN · ISTA.
Owen Chen founded the business and remains the technical authority on product structure and specification, with more than 30 years in the baby-product industry. Before a product is recommended to a customer, he confirms its quality and function.
Company profile
Integrated expertise
A seamless synergy of in-house R&D, state-of-the-art manufacturing and specialised international trade services — development, production and export documentation inside one company.
Core portfolio
High-quality mini cribs, bedside bassinets, portable playards and playpens, and multi-functional bassinets with electronic toys.
Safety and standards
Dedicated to stringent quality control: all products are engineered to comply with global safety certifications including ASTM, EN and ISTA.
Strategic partnership
Beyond manufacturing, we provide comprehensive OEM/ODM solutions with customised designs to enhance your market competitiveness.
- Founded
- 1994
- Employees
- 150 - 300 People
- Main market
- North America
- Core category
- Furniture